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Two More Reasons Why You May Need a Print Audit
REASON #1 – Over the past 20 years, return on Investment (ROI) for the print industry in Australia has steadily fallen.
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Printing is also very capital outlay-intensive, but capital gains on the equipment are unheard of.
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Instant print companies have carved significant business away from conventional commercial print operations
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The use of digital media and the internet have resulted in reductions in print orders
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The ability to produce acceptable quality stationery, flyers, brochures and digital presentations is now within the reach of almost everyone who owns a computer
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Even major metropolitan printing operations are facing ongoing difficulties and even closures.
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REASON #2 – Because of the industry’s low ROI, print sales departments have developed various strategies to compensate for their steady decline in profits.
Print sales staff are among the best in any sector, especially at creating relationships with Corporate Purchasing Officers.
The first few orders are quoted very close to cost price, even below cost, in order to 'lock in' the client’s Purchasing Officer.
Once the ‘heat’ is off – and a relationship has been commenced, the prices of ensuing print jobs increase incrementally.
Many extra charges arise from 'unforeseen' costs, often due to lack of knowledge on the part of a purchasing officer.
The invariable result is print pricing 20% to 25% above what it should be.
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You may need a Print Audit because the Print Industry's low ROI leads to Purchasing Officers increasingly being at a disadvantage in negotiating print prices. It's virtually impossible to keep tabs on the latest trends within the print industry. |
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